01
Strategy & Program Development
Campaign planning, audience alignment, creator mix, budgets, partnership structures, and measurable objectives.
Embedded & Fractional Influencer Marketing
Your influencer marketing team. Without building one from scratch.
The Agency HQ provides the strategy, creator sourcing, negotiations, campaign execution, and reporting needed to build and grow an influencer marketing program.
Whether you're launching your first campaign, scaling an existing program, or bridging the gap while hiring internally, we work as an extension of your marketing team.
Why an embedded team?
Influencer marketing needs more than a list of creators.
Building a successful influencer marketing program requires strategy, creator relationships, negotiations, contracts, campaign coordination, performance measurement, and consistent follow-through.
For many growing brands, hiring every specialist internally isn't practical.
The Agency HQ offers a flexible way to access specialized influencer marketing support through a defined partnership, without making your internal team responsible for building every process from scratch.
Your team
- Brand and business goals
- Product and launch calendar
- Final approvals
- Broader marketing mix
Shared plan · agreed scope
The Agency HQ
- Program strategy
- Creator sourcing and outreach
- Negotiations and contracts
- Campaign operations
- Reporting and recommendations
Illustrative. Responsibilities are defined together during scoping.
What we handle
Capabilities, delivered within an agreed scope.
Engagements draw on the capabilities below. Your scope defines which are included.
02
Creator Discovery & Casting
Custom sourcing, screening, audience fit, brand alignment, and creator shortlisting.
03
Partnerships & Negotiations
Creator outreach, partnership discussions, rate negotiations, deliverables, usage rights, and exclusivity.
04
Contracts & Campaign Operations
Briefs, approvals, timelines, creator communication, deliverable tracking, and coordination.
05
Performance & Reporting
Campaign tracking, creator performance evaluation, insights, and recommendations.
06
Ongoing Creator Relationships
Relationship development, repeat partnerships, opportunity identification, and future campaign planning.
Engagement models
Built around the support your team actually needs.
Creator Program Launch
For companies introducing influencer marketing or launching a new campaign. A focused engagement to establish the strategy, source relevant creators, and execute an initial campaign.
Focused engagement
Embedded Influencer Marketing
For brands with recurring creator marketing needs. Ongoing strategy, sourcing, campaign operations, and performance review through a scoped partnership.
Ongoing partnership
Interim Influencer Marketing Support
For companies hiring internally or navigating a temporary capacity gap. Specialist support during an agreed period, designed to complement existing teams and transition responsibilities as appropriate.
Agreed period
Every engagement begins with discovery and a written scope. Pricing is set per engagement once we understand what you need.
Who this is for
Teams ready to treat creators as a real channel.
- Growing consumer brands
- Ecommerce and DTC businesses
- Beauty, lifestyle, home, and wellness brands
- Startups launching creator partnerships
- Marketing teams expanding into influencer marketing
- Companies needing temporary creator-program capacity
How we work together
Four steps, one accountable plan.
Discover
Understand goals, audience, current capabilities, budget, and timing.
Design
Define the program, responsibilities, deliverables, and success metrics.
Execute
Source, negotiate, coordinate, and manage agreed campaign activities.
Evaluate
Review performance, identify improvements, and plan next steps.
Who you'll work with
We work on both sides of creator partnerships.
The Agency HQ manages creator businesses and runs creator programs for brands. That means we understand how creators evaluate offers, rates, usage and timelines — and what brands need from the partnership in return.
FAQ
Fractional influencer marketing, explained.
What is fractional influencer marketing?
Fractional influencer marketing gives a company access to specialist influencer marketing capability — strategy, creator sourcing, negotiations, campaign operations and reporting — through a scoped partnership instead of full-time hires.
You get experienced people and established processes for the work you actually need, for as long as you need it.
What's the difference between an embedded team and a traditional influencer marketing agency?
The difference is mostly in how the engagement is structured. An embedded team works inside your planning cadence, goals and approval process as an extension of your marketing team, and is often responsible for building the program over time.
A campaign-by-campaign agency engagement is usually more self-contained. Both models are valid; we help you choose the structure that fits your needs during discovery.
Can you work alongside our current marketing team?
Yes. Most engagements sit alongside an existing team. During scoping we agree who owns which decisions, approvals and deliverables so responsibilities are clear from the start.
Can you support us while we're hiring internally?
Yes. Interim support covers an agreed period and is designed to keep your program moving, then transition responsibilities, documentation and creator relationships to your new hire as appropriate.
Do we need an existing creator program?
No. Some partners come to us before their first campaign; others have a program that needs more capacity or structure. Either way, discovery starts with where you are today.
Are creator payments included in your fees?
Creator fees and our service fees are typically budgeted separately. Every proposal states exactly what is and isn't included — creator compensation, product, usage rights, paid media and our fees — so there are no assumptions.
How are engagements priced?
Pricing is scoped after a discovery conversation and depends on the responsibilities, number of creators, campaign volume and duration involved. We don't publish fixed packages because needs vary significantly between programs.
Which markets and creator niches can you support?
Share your target markets and categories in your inquiry. We'll confirm feasibility during discovery — including whether your brief calls for sourcing creators beyond our managed roster.
Let's build the creator marketing function your brand needs.
Inquiry
Tell us about your program.
Share where your influencer program is today and what you need. We'll review it and follow up to schedule a discovery conversation.
- We review your inquiry personally.
- We schedule a discovery conversation.
- We propose a written scope and commercial terms.
Prefer email? inquire@theagencyhq.co
Brands & Agencies · Services
You are hereEmbedded & Fractional Influencer MarketingAn influencer marketing team for your brand — strategy, sourcing, execution and reporting.ExploreWhite-Label & Agency PartnershipsSpecialist creator-marketing delivery for agencies, PR firms and fractional CMOs.ExploreCustom Influencer Casting & Campaign ManagementThe right creators for a specific campaign, launch or audience — sourced for the brief.