New product launches
Creators matched to the audience a new product needs to reach first.
Custom Creator Sourcing & Influencer Casting
The right creators for your campaign. Without the endless searching.
Finding creators is only the beginning. The Agency HQ helps brands and agencies identify, evaluate, negotiate with, and manage creators who align with their campaign objectives, audience, and budget.
From nano and micro-creators to specialized niches and audiences, we source for the brief — not just from a fixed roster.
More than a creator list
Creator casting built around your actual campaign.
A creator can have impressive follower counts and still be the wrong fit for your brand.
We consider content quality, audience alignment, creator activity, partnership suitability, commercial expectations, and the specific goals of the campaign.
Our approach combines creator discovery with the operational work needed to move from a shortlist to a properly executed partnership.
From brief to partnership
Your briefAudience · category · budget
DiscoverySourced for the brief
QualificationFit · activity · audience
ShortlistPresented with fit notes
Confirmed partnershipsNegotiated within scope
Our casting process
Five steps from brief to execution.
Campaign Brief
Understand the audience, category, deliverables, markets, budget, and timeline.
Discovery & Qualification
Identify and evaluate potential creators against the brief.
Shortlisting
Present relevant candidates and clearly communicate fit considerations.
Outreach & Negotiations
Coordinate creator conversations, rates, and terms within the agreed scope.
Campaign Execution
Support contracting, briefing, delivery, approvals, and reporting where included.
Use cases
Casting for the campaigns brands actually run.
Custom casting sources beyond our managed roster when the brief calls for it, subject to the brief and market feasibility.
Retail expansion campaigns
Regional and market-specific creators supporting a new retail presence.
Beauty and skincare
Creators whose content, audience and credibility suit the category.
Home and lifestyle
Creators with the spaces, routines and audiences the product fits into.
Micro-influencer campaigns
Groups of smaller creators with engaged, specific audiences.
UGC creator sourcing
Creators producing content for your channels and paid media.
Specialized creator categories
Professional, regional or niche audiences that need a targeted search.
Brand and agency overflow casting
Extra casting capacity when your team or agency is at its limit.
How we differ
Start with the campaign, not the roster.
Roster-only approach
Available talent may be constrained to a specific roster.
Useful when the roster matches the brief well.
Our custom casting approach
Start with the campaign requirements and search for relevant creator fit.
Including creators outside our managed roster where appropriate. We also operate a creator management business, giving us an understanding of both the brand and creator sides of commercial partnerships.
Who you'll work with
We work on both sides of creator partnerships.
The Agency HQ manages creator businesses and runs creator programs for brands. That means we understand how creators evaluate offers, rates, usage and timelines — and what brands need from the partnership in return.
FAQ
Custom casting, explained.
What is influencer casting?
Influencer casting is the process of identifying, evaluating and confirming creators for a specific campaign. It goes beyond follower counts to consider content quality, audience alignment, activity, partnership suitability and commercial expectations.
Do you only cast creators from your own roster?
No. We start with your campaign requirements and source for the brief, including creators outside our managed roster where appropriate. Feasibility depends on the brief and the market.
Can you negotiate and manage the campaign after casting?
Yes, where it's included in scope. Engagements can cover sourcing and shortlisting only, or continue through outreach, negotiations, contracting, briefing, delivery, approvals and reporting.
How is casting priced?
Casting is scoped per campaign based on the number of creators, the specificity of the brief, timeline and how much of the campaign we manage. Creator fees are budgeted separately, and your proposal will state what's included.
Have a campaign in mind? Let's find the right creators.
Inquiry
Submit your casting brief.
You don't need a finished brief. Share what you know about the campaign and we'll follow up on the rest.
- We review your brief and feasibility.
- We confirm scope, creator count and timing.
- We begin discovery and qualification.
Prefer email? inquire@theagencyhq.co
Brands & Agencies · Services
ExploreEmbedded & Fractional Influencer MarketingAn influencer marketing team for your brand — strategy, sourcing, execution and reporting.ExploreWhite-Label & Agency PartnershipsSpecialist creator-marketing delivery for agencies, PR firms and fractional CMOs.You are hereCustom Influencer Casting & Campaign ManagementThe right creators for a specific campaign, launch or audience — sourced for the brief.