01
White-Label Campaign Delivery
Creator marketing support delivered behind your agency under mutually agreed branding, confidentiality, and client-relationship terms.
For Marketing, PR & Creative Agencies
Your clients need influencer marketing. We make it easier to deliver.
The Agency HQ helps agencies expand their capabilities with specialist creator sourcing, casting, negotiations, campaign management, and reporting.
We can work alongside your existing team or provide defined behind-the-scenes support for client campaigns.
The challenge
Expand your capabilities without expanding your permanent team.
Client needs don't always fit neatly inside an agency's existing service offering.
A brand may suddenly need a group of niche creators, an influencer campaign for a product launch, specialized contract negotiations, or a complete creator marketing program.
Rather than building an entire new department for occasional or recurring client needs, agencies can engage The Agency HQ as a specialist partner.
Your agency
- Client relationship
- Strategy and creative direction
- Media and the broader campaign
- Client approvals
One partnership
The Agency HQ
- Creator discovery and casting
- Outreach and negotiations
- Contracts and usage rights
- Creator communication and delivery
- Campaign reporting
Illustrative. Visibility, branding and responsibilities are agreed per partnership.
Ways to collaborate
Four ways to work together.
02
Specialist Agency Partnership
Our team works as an identified partner alongside your strategy, creative, PR, or performance marketing teams.
03
Custom Creator Casting
Targeted sourcing for niche audiences, specific markets, product launches, and unique campaign requirements.
04
Ongoing Embedded Support
Recurring specialist execution capacity for agencies serving clients with ongoing creator marketing needs.
What we can support
The creator side of the campaign, handled.
- Creator discovery and qualification
- Custom influencer casting
- Outreach and negotiations
- Campaign and content briefs
- Contracts and usage rights
- Creator communication
- Timeline and deliverable management
- Campaign reporting
- Ongoing partnership development
Need the full casting process? See Custom Influencer Casting.
Partnership principles
Strong agency partnerships are built on clarity.
White-label arrangements, exclusivity, and legal or financial responsibilities are defined in a written agreement for each partnership.
- Clear ownership and communication
- Respect for the existing client relationship
- Transparent scopes and commercial terms
- Defined approval processes
- Confidentiality and appropriate information-sharing controls
- Reliable campaign execution and reporting
Who we partner with
Firms whose clients need creators.
- Fractional CMOs and marketing consultants
- Public relations firms
- Creative agencies
- Ecommerce growth agencies
- Paid media and performance marketing teams
- Brand strategy agencies
Who you'll work with
We work on both sides of creator partnerships.
The Agency HQ manages creator businesses and runs creator programs for brands. That means we understand how creators evaluate offers, rates, usage and timelines — and what brands need from the partnership in return.
A specialist creator-marketing partner when your clients need one.
Inquiry
Let's explore a partnership.
Tell us about your agency and the client needs you're seeing. We'll follow up to discuss how a partnership could be structured.
- We review your agency and client context.
- We discuss visibility, scope and approvals.
- We agree terms in a written partnership agreement.
Prefer email? inquire@theagencyhq.co
Brands & Agencies · Services
ExploreEmbedded & Fractional Influencer MarketingAn influencer marketing team for your brand — strategy, sourcing, execution and reporting.You are hereWhite-Label & Agency PartnershipsSpecialist creator-marketing delivery for agencies, PR firms and fractional CMOs.ExploreCustom Influencer Casting & Campaign ManagementThe right creators for a specific campaign, launch or audience — sourced for the brief.