Small Business Academy | The Agency HQ
The Academy crest
The Academy · By The Agency HQ

Small Business
Marketing Academy

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Training, content support, calendars, speakers, advice, and a room of owners who get it. Doing all of your own marketing is hard — so we become the department you never hired.

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$57 / month◆Cancel anytime◆Est. MMXXVI
01The Premise
You are the owner, the operator, and — somehow — the marketing department.

For a decade we've built campaigns, content, and calendars for brands with budgets. The Academy hands that same discipline to businesses running lean — a structured program instead of a retainer, so you get the strategy, the systems, and a second opinion without hiring an agency.

It is hard to do it all solo. You don't have to.

02 · Inside the Academy
A support system, not another course.
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I
Course Library

Modules on positioning, offers, local reach, email, and paid basics — short lessons built for owners without an afternoon to spare.

II
Resource Library

Templates, guides, and swipe files: briefs, rate benchmarks, launch checklists, caption frameworks.

III
Planner & Calendar

A quarter mapped before it starts — seasons, promotions, launches, and the posts that carry them.

IV
Monthly Game Plan

One focus, three moves. Written each month so you always know the next right thing to work on.

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Challenges & Activities

Short assignments with deadlines. The work gets done because someone is expecting it.

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Founder Circle

A room of owners in the same weather — plus live office hours, guest speakers, referrals, and the Tool Kit.

03The Curriculum
Four terms, one throughline.
Term I
What You Actually Sell

Positioning and offer clarity — the sentence a customer repeats to a friend, and pricing that holds up behind it.

Term II
The Marketing Calendar

Build your year: seasons, promotions, launches, and a posting rhythm you can keep in a busy month.

Term III
Content Without a Team

Batch, shoot, repurpose. Systems that turn one afternoon into six weeks of material.

Term IV
Reach & Retention

Local visibility, email and SMS, reviews, referrals, and the small paid tests worth running before you scale one.

04Who It's For
Owners ready to stop winging it.
01Local and service businesses doing their own marketing after hours.
02Product brands with traction and no marketing lead.
03Teams of one to ten who want structure before they want an agency.
04Anyone whose strategy currently lives in their head.
05Tuition
One price. Everything in it.
Academy Membership
$57/ month

Month to month, outright. No contract, no onboarding fee, no upsell ladder. Cancel whenever it stops earning its keep.

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What your membership covers
◆The full course library — every module, added to monthly
◆Resource library: templates, guides, and swipe files
◆Quarterly marketing calendars and the planner
◆A written Monthly Game Plan
◆Challenges and activities with real deadlines
◆Guest speaker sessions and live office hours
◆The Founder Circle, referrals, and the Tool Kit
Need it done for you instead? The Agency HQ can carry any campaign from brief to delivery.
06 · Office of Admissions
Tell us about your business.

A few questions so we know what you're working with before we talk. We'll follow up with cohort dates, pricing, and whether the Academy is the right fit — or point you somewhere better if it isn't.

◆$57 per month, cancel anytime
◆Cohorts stay small
◆Fully remote
The Academy
Take your marketing to the next level — with a team behind you.
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Discipline · Strategy · Community · Impact